F R E S H I S F O R E V E R

What is it about being fresh that seems to be so hard to achieve? It expires. Whether you are buying produce at the market, or the latest Cool Kids mixtape it all gets old sooner rather than later. Right?

Now, your everyday lettuce is only good for a week give or take. That new mixtape has some lasting value. You can listen to it over and over and nothing is to say you won’t love it and listen years from now. This is what fresh means to me.

I know that this way of thinking is a blatant disregard for the definition of ‘fresh’. Nonetheless for the generation that the word speaks to, for the kids out there saving their pennies for the latest fashions, this is the word I choose.

So what is fresh? My definition of fresh isn’t the ephemeral quest that Gehry claimed it is. Fresh is everlasting. If something [anything] is new it’s fresh by definition, but by my definition it isn’t fresh unless it can be looked at days/weeks/years later just as it was the day it was announced/released/addressed. If anything something described as fresh should appreciate with time. The concept is simple, so let’s look at what is arguably ‘fresh’ and what is undeniably stale. An example of each:

Fresh

• “The Black Album - Jay Z” is an auditory masterpiece that feels from head to toe. Released in 2003. Still great today.

Stale

• “Charlie Sheen enters rehab - really!” is fresh in the sense that People just dropped this little tidbit, but by the time you read this 10 stories just like it will have filled the space.

So what is fresh? I guess this is just a roundabout way of saying fresh is cool, fresh is timeless. Only if it is truly ‘fresh’ will you appreciate it time and time again.